WE ARE THEORY 88
A LOS ANGELES SALON THAT HAS CHOSEN TO CHALLENGE OUT DATED INDUSTRY TRADITIONS, WHILE REMAINING AT THE FOREFRONT OF MODERN COLOR, CUT, AND EXTENSION TECHNIQUES. HERE, GOOD HAIR IS THE BARE MINIMUM.
OVER THE LAST YEAR, WE EMBARKED ON MORE THAN A RENOVATION, BUT RATHER AN EXPLORATION INTO EVERY STEP OF YOUR TIME WITH US.
COMBING THROUGH EACH CLIENT TOUCH POINT, WE ASKED “HOW CAN WE DO THIS BETTER AND WHY MUST WE?”
Ultimately, the why has always been you,
AND WE CAN’T WAIT TO SERVE YOU.
Philosophy (our service)
IDENTITY INFORMS EXPRESSION - PERPETUALLY CHANGING. OUR BUSINESS AND SERVICES REFLECT THIS; AND ALWAYS WITH A REVERENCE OF THE PERSON WHO ENTERS OUR SPACE.
WE CONDUCT OUR OFFERINGS ON THE BASIS THAT BOTH CLIENT, AND STYLIST, ARE SYNTHESIZING THE WAY ONE FEELS, AND THE LOOK ONE WANTS; AN EQUALLY INTIMATE AND TECHNICAL PROCESS.
WE SUPPORT THE CLIENT'S VISION AS BOTH A PROFESSIONAL AND EMPATHETIC ACTION. BEAUTY IS A FULL-BODY EASINESS. A RELAXING INTO THE SLOPES AND VALLEYS OF A FAMILIAR ANATOMY. OURS, AND OURS ALONE.
BEING SEEN IN THE WAY THAT SOCIETY ASKS US TO SHOW UP AS, IS NOT SOMETHING WE'RE INTERESTED IN.
RATHER, WE PLACE VALUE ON SEEING A SELF-CONFIDENT WOMAN LEANING INTO HER LOOK, AND LIKE TO THINK ITS THESE - SOMETIMES - FORGOTTEN PIECES OF ONESELF THAT WE GIVE BACK.
Philosophy (our space)
A BACKDROP OF ELEGANCE IN A SPACE THAT’S UNDEMANDING IN ITS PRESENCE. WE ANTICIPATE WHAT YOU NEED BEFORE YOU NEED IT.
CLIENTS HAVE THE OPTION TO WORK, OR SWITCH OFF. WE HOLD NO EXPECTATIONS, ONLY A SENSE OF EASE; DECELERATION.
DRINKS ARE ALWAYS ON US.
WE ARE A DESTINATION FOR THE LOVER OF THINGS REFINED WHO, OBJECTIVELY, NEEDS A HAIR APPOINTMENT; BUT SUBJECTIVELY, RETURNS FOR THE HUMAN WE SEE AND TREAT THEM AS.
Philosophy (our team)
OUR TEAM WAS SELECTED FOR INDUSTRY LEADING CUT, COLOR, AND STYLING SKILLS - BUT THAT WAS THE LAST BOX WE CHECKED.
FIRST, WE SEARCHED FOR STYLISTS WITH STRENGTH OF CHARACTER, INTUITIVE EMPATHY AND UNDERSTANDING, A HUNGER TO LEARN AND EVOLVE IN THEIR CRAFT, AND A SENSE OF URGENCY TO CREATE SPACES AND LEAD CONVERSATIONS THAT MAKE OUR WORLD BETTER.
THEY ARE UNIQUE AND DIVERSE, JUST LIKE OUR CLIENTS, AS WE BELIEVE TRUE COMMUNITY GROWS OUT OF RESPECT AND COLLABORATION IN THE MIDST OF OUR DIFFERENCES; UNITED BY THE APPRECIATION AND GRATITUDE WE HAVE FOR ONE ANOTHER.